Tel Aviv, one of the world’s leading innovative cities, sets out to become a world-leading meeting destination. Following large-scale investments in meetings infrastructure, Tel Aviv is now set to launch a new initiative aimed at attracting international congresses, events and tech-related meetings to the city. The initiative will be led by the city’s new Convention Bureau, under the auspices of Tel Aviv Global & Tourism, and will include incentives, infrastructure and services that aim to introduce the city as a new player on the world’s MICE industry map.